St Ann's Hospice
Privacy Policy
Privacy Notice – Enquirers, Donors and Supporters
What information do we collect about you?
We collect your personal information when you ask about our activities, take part in our events, join our lottery, make donations and sign up to our newsletters and updates. We may also collect information about organisations and prospective contacts from publicly available sources of information. We will keep records of your personal information in either paper or electronic forms. Details of the information we process include, but are not limited to:
* Name, address, telephone number, email address, age and gender
* Dietary Requirements (if applicable to the event)
* Payment information and donation history
* Records of consent and correspondence between you and St Ann’s
* Photographs, quotes, or video footage when you have taken part in our events
Please note: St Ann’s will collect children’s data with the consent of a parent or guardian and will only correspond with the parent or guardian. The information of children will not be shared and we do not correspond with children under the age of 18.
Why do we process your information?
The information that you provide is used for fundraising event/campaign management:
* To keep a record of your application and provide you with information relating to the event
* To provide a safe environment for the events to take place
* To process income from the events
We may also process your information for purposes that are not linked to specific fundraising activities:
* To track your activities to build a profile of interests and fundraising behaviours – this helps us to send specific updates and asks to you
* To research our supporters to identify those who may be able to give or influence transformational gifts for the hospice.
More Info
St Ann’s Hospice relies almost entirely on donations from the general public, and we strive to fundraise in the most efficient way we can. To aid this, we will occasionally use third party organisations to carry out research on a specially selected group of supporters who may be able to make or influence a large donation to the hospice. This is a process widely known as wealth screening. Information will be gathered from publicly available sources, like Companies House and published rich lists, about employment, past philanthropic giving and visible assets, and added to the data we already hold. We only use reputable organisations to undertake this research who have demonstrated compliance with data protection law and are registered with the ICO. We will not use information we believe has not been lawfully, fairly or ethically obtained, and we do not use information sources which have not been made public. This information will then be used to make a personal and considered approach to certain individuals related to their interests, their past support of the hospice and their inferred ability and willingness to make or influence a transformational gift to the hospice. This is undertaken under St Ann’s Hospice’s legitimate interest, and supporters can opt out of this processing by contacting supporter@sah.org.uk or calling 0161 498 3631.
* To keep current and potential supporters informed about our fundraising activities by sending direct marketing
* Where you have provided consent, we may use photographs, videos and quotes of/from you to publicise the Hospice and our activities
* To claim gift aid on donations from the HMRC with your consent
* To provide a transparent audit trail for income received in line with the Fundraising Regulations for the receipt of income
We may also share your information with other organisations when we are required to do so by law, for example:
* If we are sent a request from the Police under the Crime and Disorder Act 1998
* If there is a need to protect and safeguard vulnerable children and adults
* If we receive a formal order from a court acting in their judiciary capacity
How do we process your information lawfully?
In the Data Protection Act 2018 and the UK General Data Protection Regulation, processing of your personal information must be done fairly, lawfully and transparently. St Ann’s will only process information relating to you as long as there is a lawful basis in line with the legislation and it is necessary for us to do so. The following legal bases are commonly relied upon:
Contract – to process your information in order to perform our contract with you, for example when you sign up to our fundraising events or make a donation.
Legitimate interest – to process your data to support the fundraising activities of the organisation, for example:
* When we perform research using publicly available sources of information and record the results on our database
* When we generate profiles to help us target specific groups of supporters
* When we send direct marketing via post or telephone.
* You have the right to object to this type of processing and we will stop immediately.
* Consent – to send you direct marketing via electronic means in line with Privacy and Electronic Communications Regulation.
You have the right to withdraw consent from this type of processing at and we will stop immediately.
Legal obligation – to comply with the law, for example when we keep a record of donations and Gift Aid for the purpose of financial audit in line with The Companies Act 2006 and HMRC requirements.
Which other organisations do we work with?
In order for St Ann’s to operate, we need to engage with other organisations for the provision of some services. All third party contracts are assessed to ensure compliance with the UK General Data Protection Regulation. Examples of contracted services includes:
* Event Sign-up – we work with organisations to advertise/market our fundraising activities and provide registration facilities, for example Eventbrite.
* Event Management – we work with organisations who help us to put on a variety of fundraising events; examples include Great Adventure Challenges, Great Run Company and Manchester Half Marathon.
* Virtual Events – we work with organisations who help us provide online fundraising events like quizzes, for example Zoom and Funraisin’.
* Fundraising Data and Relationship Management – all donor/supporter data is hosted by Blackbaud who provide us with our database, online forms and some payment services.
* Mailing and Marketing – we use mailing houses to distribute our event registration packs, Friends Newsletter and other communications, for example Wodehouse and 121 Direct Mail. We also use e-mail marketing systems for example, Blackbaud, Online Express and Mailchimp, and printing companies who make materials for promotional and other purposes, for example Prontaprint, Minuteman, and PrintOn.
* Running Appeals – we work with organisations who provide us with resources for collection tins and online dedications/donations, for example Facebook Donate, Thyngs, Minted Box, Just Giving and Everyday Hero.
* Payment Processing – we work with organisations to process payments for donations for example, PayPal, Stripe, Liberty Pay, AIB Merchant Services, Sage Pay, Corvid Paygate and Secure Collections
* Research – we work with organisations to analyse and enhance the personal information of our supporters using publicly available sources of information for example, Impact Fundraising and Factary.
In some cases, the information may be entered into specialist software systems that will perform statistical analysis to help us:
* Identify our most popular events
* Understand our revenue generation streams
* Forecast for future campaigns
* Identify and build profiles on supporters who may be able to make or support a transformational donation to the hospice. The research allows us to make a personal and relevant approach to selected supporters, saving the charity time and money and reducing the risk of intrusive or irrelevant communications.
Please note: Some of the organisations that we work with will process your data outside of the UK. More information can be found in the ‘TRANSFERRING YOUR INFORMATION OUTSIDE OF THE UK’ section of our full privacy policy www.sah.org.uk/privacy-policy